Global Marketing Services Listing

There are various global marketing services available for you to consider on this page. Keep in mind that this is an investment. For the process to work best, it is advised that you distribute your global marketing budget over several months. It is unlikely that you will see results if you just translate your site and submit them into the native language indexes. The pages will need to be optimized (or at least one of them - a gateway page), observed for a period of time and then re-optimized.

You probably have an idea of what it took to obtain good traffic with your original web site. The process is no different, it is just in different languages now.

I don't want to discourage you, but it is important that you know what is in front of you before you start spending a lot of money. The potential good news is that there is a very good chance that there will be less competition - so it is very possible that the road will be smoother.

Another bit of good news is that you are in expert hands, the company that I represent are amongst the best of the best. Our people are all online international marketing specialists, native to their country, and located in the particular country where the marketing itself happens.

The Online Global Marketing Services include:

Web site translation: It will cost you roughly (price in arrival) per web page translated (this includes META tags, keywords, etc.) This is a separate process that will be done by a high quality translation agency. I have an excellent relationship with the CEO of this agency, you can count on personal one on one support, and an excellent finish product. Larger projects generally receive a discount.

Search Engine Registration: We charge 8 Euro per index (gateway page, or Home page). Here are the number of indexes recommended for each country.

Japan -- 50 indexes
Germany, Switz. and Austria -- 50 indexes
Chinese -- 30-50 indexes
France/Bel./Switz./Quebec -- 30 indexes
Spain/Latin America -- 30-50 indexes
Holland and Flanders -- 15 indexes
Swedish, Finnish -- 10 indexes (could do Danish and Norwegian too)
Korean -- 15 indexes
Italian -- 15 indexes
Portuguese (incl. Brazil) -- 15 indexes

If you decided to use only France for example, this would cost you 240 euro if you submit to all 30 indexes.

1) Optimizing a site's language gateways for the top search engines: Once you have your sites registered with the major search engines, you will no doubt still experience a problem of getting traffic. Imagine your potential visitors from other countries typing in keywords (in their own language). Alas, your sites are often buried some 10 or 20 pages down in the "results" pages, and people only look at the first results page (or two). We can modify the language gateways to your site so that they come up to the top of the "results" page of a search in most (relevant) languages.

Setup fees (per language): 700 euro per keyword (includes registration in the search engines in the language being optimized for).

Monitoring/Ranking: 350 euro per keyword - includes two reports and one re-optimization

2) Press releases in each country are quite appropriate too, to attract visitor traffic. People read about new web sites in printed publications or online, and it is quite useful to drive traffic to your site. Our press service costs 7 euro per publication for a press release (delivered by email), and choice of which publications to target. I'd recommend 50-75 publications per language for the release, although of course, this depends on your budget. That means 350-475 euro per language to make a press release and target the right publications about your web site. A cost-efficient alternative would be press release by email delivery, but the kind of publications outside the U.S./Canada accepting email press releases is quite limited (usually high-tech publications). If this interests you, just ask me.

3) Online promotion is also quite productive to attract visitors -- working the Newsgroups and forums for each language. So is strategic linking (asking for a free link from Web sites in a given country that are synergistic to your subject matter.) You could offer 1-4 hours per month in each language that is targeted, depending on the size of the online population for that language. Our hourly rate is 150 euro.

4) Direct email advertising ("opt-in" email distribution). Consult us for pricing.

5) Affiliate programs in each language (customers who bring their friends, colleagues, and visitors to a site, and are paid a commission on the sales resulting from that.)

6) Banner advertising if this interests you, give us a budget and we will provide a specific proposal for you.

The global marketing services offered on this page have produced excellent results for numerous clients, if you would like a full listing of past clients I would be happy to send you this list by e-mail.

You don't need to figure out which global marketing service fits your business best, let our experts give their opinion.

For more info or to start the process of making your web site internationally visible, contact me at: twarnock@translate-to-success.com